Multi-disciplinary, hands-on creative director with 20 years professional experience. A proven leader of varied teams at agencies and in-house. Innovative and strategic in thinking, an expert in revitalizing brands and developing initiatives to reach target markets. Specializing in fashion, beauty and luxury sectors with a deep understanding of diverse markets, Asia, Europe and US. Relations with top creative talents, including China. Recognized as a dependable and personable creative.

XO Group Inc. / The Knot 

Freelance Creative Director  /  New York NY  /  01.14 - Current

Senior creative consultant for e-commerce division of The Knot, The Knot Shop. 

Updating the overall brand experience including marketing, responsive site redesign, and extensive catalog/product photography. Including management of in-house and freelance designers.

StyleCaster Media Group

Creative Director  /  New York, NY  /  11.09 - 6.13

10.12 Merger with Daily Makeover. Appointed Creative Director for all StyleCaster Media Group properties.

Executive creative leader for all StyleCaster Media Group properties including StyleCaster.com, BeautyHigh.com, TheVivant.com, DailyMakeover.com and Makeover Solutions. StyleCaster is a disruptive media company in women's lifestyle that empowers both style enthusiasts and the brands that want to reach them. 

Brand guardian of editorial sites, new product development, and partner-branded content. Manage diverse creative teams in digital product design, editorial, sales & marketing, video production, and photography. Early adopter of new technologies. Developing innovative digital responsive products in HTML5 across multiple platforms, like the innovative "try-on" experience for cosmetics, fashion accessories and hairstyles.  

Ideation to production for multifaceted projects, such as: editorial fashion & beauty sites, software applications, "try-on" software design, kiosk touch screen interface, mobile applications, widget applications, social media, and comprehensive licensee projects which include clients such as Amway, Avon, Covergirl, iVillage, Lancôme, Mary Kay, Max Factor, and Rimmel London.

RéVive Skincare

Creative Director  /  New York NY  /  06 - 08

Global creative oversight and brand guardian of premier luxury skincare brand.

Built, managed and mentored a team of designers to create new packaging of all products, new brand identity, global advertising campaigns, and extensive marketing materials with partners such as Allure, Barneys New York, Bergdorf Goodman, Neiman Marcus, The New York Times, Saks Fifth Avenue, and W Magazine.

Strategic ideation and creation of all visual materials, working closely with established photographers and stylists. Executed focused marketing initiatives in the Chinese, Korean, and Taiwanese market.

With a deep understanding of the U.S. and Asian beauty market, helped establish RéVive as one of the top prestigious beauty brands worldwide.

Studio Pak

President, Creative Principal  /  New York NY  /  01 - Current

Founded graphic design firm with focus in the fashion & beauty industry.

RéVive Skincare - Creative lead in the rebranding initiative including luxury product packaging and identity. Responsible for all creative visual materials (2002-2006). 

Tiffany & Co. - Creative design consultant for website redesign.

Estée Lauder / Origins - Creative design consultant for website redesign. 

Shanghai Tang - Creative consultant for Hong Kong based international luxury lifestyle brand.  Visual merchandising and interior design consultant for the New York flagship. Creative team leader in the redesign of the website.

Renegade - Creative consultant for websites such as: Panasonic.com and Ravenswoodwinery.com

Sara Lee Corp. - Creative consultant for Chock full o'Nuts cafe rebranding initiative, from consumer packaging to interior design.

Organic

Associate Creative Director  /  New York NY  /  97 - 01

Design leader of websites. Supervised team of designers. Creative leader for new business pitches. 

Clients: Bank of America, Bloomingdales.com, Boo.com, CBS, Compaq, Gateway.com, Navy.com, Pricewaterhouse Coopers, Seiko, Tommy Hilfiger, West Elm, and Zagat.com.

Blue Brick Design

Senior Designer  /  New York NY  /  95 - 97

Design and production of graphic works including packaging, brochures, film posters, annual reports, magazine advertisements, catalogs, billboards, corporate identities, corporate presentation kits, and websites. Coordination and design of multi-media projects from pre-production through post-production including special effects and animation. 

Clients: AT&T, Coach, Comedy Central, Elizabeth Arden, Estée Lauder, Good Machine, Hearst New Media, Letraset, Lion’s Gate Films, Nickelodeon, Philips Media, Warner Music, World Music Institute, VH1.

Brooklyn Academy of Music

Designer  /  Brooklyn NY  /  95 - 96

Design and production of 1997 Spring Gala invitation for the opera "Hippolyte et Aricie" by Les Arts Florissants and Jean-Phillipe Rameau. 

Design and production of 1996 Next Wave Festival Gala invitation for "The Predators' Ball: Hucksters of the Soul" by Karole Armitage.

Various

Designer  /  New York NY  /  91 - 93

Doublespace - Design and production of ESPN 2 Media Kit, Viacom industrial ads, and M2M magazine brand identity.

Young & Rubicam - Design of 3-D packaging, sportswear graphics, corporate identity guides. Application of rebranded U.S. Postal Service identity. 

Kirshenbaum & Bond - Design and production of final and presentation art. Clients included: Coach, Kenneth Cole, Guinness, and The New York Post.